With inflation on the rise consumers will look purchase options. Offering fee-free installment plans will become more popular and help sell your higher end merchandise by allowing consumers to stretch payments out over 4 or 5 payments. Check out vendors such as Afterpay, Klarna, Pay in 4 from Paypal. Offering these options for both in store and as well as online purchases will increase conversions and add-on sales.

Environmentally conscious small businesses will win with consumers. Mention your sustainable products to identify with your audience. Including all people of all sizes, shapes, colors and disability in your video marketing. Trumpet your stance on the environment and waste reduction. Let your audience know your products are high-quality and durable 65% say it impacts their purchasing decisions.